Built where the road starts melting.
Relevate engineers commercial tubes, moulds and tyres for the Gulf's extreme heat โ we own the design IP, specialist partners manufacture, and GCC distributors carry it to the fleets that can't afford failure.
Two ranges.
Four products.
One heat platform, expressed across OTR and TBR โ tubes shipping today, full tyres carrying the same design DNA next.
TBR Tubes & Flaps
Heat-engineered butyl tubes for truck & bus rims running the GCC's busiest corridors.
Know more โ
OTR Tubes & Flaps
Halobutyl tubes for loaders, dumpers and graders still running tube-type rims on site.
Know more โ
TBR Tyres
Full truck & bus radials on the proven heat platform โ long-haul and regional patterns.
Know more โ
OTR Tyres
Deep-tread, segmented-mould OTR for the construction and mining sites of the Gulf.
Know more โ
A tyre company
without a tyre plant โ
by design.
Relevate is a fabless design house. We engineer and own the intellectual property โ the heat-tuned compounds, the cure logic, the mould geometry โ and contract production to specialist manufacturing partners. Our capital goes into the one thing that decides whether rubber survives the Gulf: the engineering.
Butyl tubes and proprietary moulds are live today. Full TBR and OTR tyres carry the same design DNA and are launching soon.
Our full story โMost brands treat Gulf heat as an edge case. For us it is the entire brief: every compound, cure system and geometry is engineered against 45ยฐC+ ambient air and 60ยฐC+ road surfaces โ not adapted to it afterwards.
The moulds are ours. The formulation logic is ours. Manufacturing partners build to our specification under strict ownership and non-disclosure terms โ the same fabless model that powers the world's best design-led companies.
If we can't prove it, we don't print it. Our claims are staged against real proof: "engineered for 60ยฐC+" today, "validated" only when independent testing and certification say so. Distributors and investors get numbers, not slogans.
We sell wholesale to established GCC distributors โ the layer that actually moves commercial tyres across Saudi, UAE, Oman, Qatar, Kuwait and Bahrain. No showrooms, no retail: focused engineering, focused channel.
Tubes and moulds prove the model and fund the climb. TBR and OTR tyres โ built on the same validated heat platform โ are the next phase, timed to the region's logistics and megaproject boom.
What a "heat resistant"
sticker doesn't tell you
Every value-tier tube and tyre in the Gulf aftermarket claims to handle the heat. Here's what fleets actually absorb when that claim isn't backed by anything.
A blowout at 2pm in July
Roadside failure on a 50ยฐC afternoon costs more than the tube โ it costs the load, the schedule and the callout. Heat failures cluster exactly when they're most expensive.
An unnamed compound blend
"Heat resistant" with no cure system named, no target temperature stated, is a marketing word, not a specification. You can't audit what you can't see.
A claim nobody wants to honour
Commodity exporters price to the bone, which leaves nothing in reserve for a warranty. When a claim comes in, the fight costs the relationship either way.
The same product, rebadged
Plenty of "brands" on the shelf are the same factory output under different names โ no owned design, no accountable spec, no one who can explain the compound.
Which is exactly why heat needs an engineer, not an adjective โ see what changes below.
Regular import vs
Relevate heat engineering
The Gulf aftermarket is full of interchangeable product with "heat resistant" printed on the box. Here is what changes when heat is the founding spec, not a feature line.
Product imagery placeholders โ comparative visuals drop in here. All Relevate claims are evidence-staged: "engineered for" until third-party validation is complete.
How a Relevate unit
reaches a fleet
One controlled path from design to distribution โ the same flow for every SKU, every partner, every shipment.
Bengaluru IP hub
NNN-protected partner
GSO / SASO + batch QC
Jebel Ali
TBR distributors
Truck & bus fleets across UAE, Saudi, Oman, Qatar, Kuwait, Bahrain.
OTR distributors
Construction & mining equipment on the region's megaprojects.
Design & engineer
Bengaluru IP hub โ compound, cure logic and mould geometry.
Contract manufacture
NNN-protected partner builds to the locked Relevate spec.
Certify & QC
GSO / SASO pathway plus batch-level quality control.
Ship to UAE hub
Jebel Ali โ the re-export gateway to all six GCC states.
TBR distributors
Truck & bus fleets across the GCC.
OTR distributors
Construction & mining equipment on regional megaprojects.
One controlled hand-off, start to finish โ design ownership never leaves Relevate.
The four products, in detail
TBR Tubes & Flaps
Halogenated butyl tubes for truck & bus rims, compounded and cured for sustained Gulf-heat operation โ with matched flaps engineered to cut friction heat at the tubeโcasing interface.
- CIIR/BIIR base compound ยท low-sulfur EV cure resists thermal reversion
- Sizes incl. 1100R20 ยท 1200R20 ยท 1200R24
- Matched tube + flap + valve system โ sold as one heat package
- Paired with Relevate-owned, NNN-protected curing moulds
OTR Tubes & Flaps
Heat-engineered tubes for loaders, dumpers, graders and port equipment still running tube-type rims โ compounded for duty cycles where downtime is measured in thousands per hour.
- Halobutyl base ยท EV cure against thermal reversion
- OTR and agricultural fitments โ size sheet on request
- Matched flap system cutting friction heat at the interface
- Sole Relevate-owned mould tooling โ no third-party reproduction
TBR โ Truck & Bus Radial
Full radial tyres for GCC haulage, inter-emirate and cross-border fleets โ engineered on the same validated heat platform as our live tube programme.
- Long-haul, regional and mixed-service patterns in development
- Retreadable casing philosophy โ lifecycle cost, not just list price
- Field data from the tube programme feeds the launch spec
OTR โ Off-The-Road
Deep-tread OTR for the construction and mining surge behind the region's megaprojects โ where segmented-mould geometry and heat-stable compounds decide uptime.
- Segmented-mould tread programme โ loader, dumper and port fitments
- Timed to GCC megaproject demand: NEOM, Red Sea, Qiddiya & Vision 2030
- Same 60ยฐC+ design target as every Relevate product
From tubes to tyres,
on evidence
A staged climb โ each phase funds the next and earns the proof that unlocks the bigger claim.
Tubes & moulds
The live business โ heat-engineered butyl tubes and Relevate-owned tooling into UAE distribution.
- Win 2โ3 credible UAE distributor accounts
- GSO / SASO certification pathway underway
- Independent heat-cycle testing โ the evidence base
TBR tyres
Truck & bus radials on the proven heat platform, backed by field data from the tube programme.
- Pilot fleets on named GCC corridors
- Field performance & warranty track record
- Claims graduate: engineered โ validated
OTR & scale
Deep-tread OTR for megaproject construction and mining โ the highest-value expression of the heat IP.
- Segmented-mould OTR programme
- Licensing the design IP regionally
- Owned-manufacturing economics revisited at volume
Invest or partner while
the category is still unclaimed
No company combines an asset-light fabless structure, genuine Gulf-heat engineering and GCC-focused distribution. That combination is white space โ and it's still open.
First-mover white space
The individual pieces are proven elsewhere. The combination โ heat specialism plus fabless GCC distribution โ has no incumbent yet.
Asset-light capital efficiency
Capital funds design, moulds, testing and certification โ not a ~$30M plant. Revenue reachable on a fraction of the usual entry cost.
Staged, de-risked roadmap
Tubes prove the model before TBR and OTR raise the stakes. Each phase funds and de-risks the next.
One IP asset, three rungs
The same heat-design IP monetises as tube margin, mould licensing, and full-tyre distribution โ compounding, not repeating.